Top Secret NDA Work

Concept designs for branding & packaging

From March to November, 2025 I created concept branding and packing designs for various trademarks to be pitched to fast food restaurants and store brands. My designs were created utilizing Photoshop, Illustrator, InDesign Procreate, Ai imagery and hand lettered/illustrated assets. I researched extensively for each brand to understand how their existing designs looked and how I could seamlessly integrate a custom trademark concept to their existing designs. I met daily with my client to update and discuss current and upcoming designs as well as attending calls with the attorney to ensure the designs followed legal branding standards.

During the course of this eight month contract I created upwards of 300 unique designs for my client. Below are some of my favorite concepts

Buzzin' Duzzin'™ & Sno-Tires™ concepts for Krispy Kreme, Hostess, and Entenmann's

I created these designs with the help of Google Gemini Ai, prompting the tool to create donuts that matched my clients wants. For Entenmann's, I staged a photoshoot and actually created the "Sno-Tire™" by rolling a chocolate glazed donut in a thin ring of powdered sugar. Hostess's Buzzin' Duzzin™"

Illustration created with:
InDesign, Illustrator, Procreate, Photoshop & Google Gemini

Cluckin' Munchkin™, Fossil Fries™
& Cyclone Salad concepts for KFC, Burger King, Mcdonald's
& Chic-Fil-A

Illustration created with:
InDesign, Illustrator, Procreate, Photoshop & Google Gemini

Patriotic™ concepts for various Ice Cream products including Haagen-Dazs, Trader Joe's, Ben & Jerry's, Tillamook, Breyers, Target etc.

I created these designs with extensive use of photoshop and procreate. For Haagen-Dazs & Tillamook I utilized hand lettering and custom illustrations to achieve the final look.

Created with:
InDesign, Illustrator, Procreate, Photoshop & Google Gemini

Baby Shaky™ & Shakeskee™ concepts for Dairy Queen, 7/11, and F'real.

Created with:
Illustrator, Procreate, Photoshop & Google Gemini

Miscellaneous designs for Patriotic™
Each day brought with it batch of new brands my client asked me to design for. I learned quickly how to optimize my workflow from research, to creation. I researched the products to find out how they branded special edition products, as well as finding their unique typefaces and imagery style (illustrations or photography) I then implemented that styling with the trademark in mind in order to create a believable and marketable

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